Experienced marketing & technology innovator with a track record of driving traffic and revenue through emerging technology and traditional mediums.



Project Management

  • Led over 1 million dollars in billable projects during 2019
  • Launched complex projects including hundreds of thousands of e-commerce products and franchise businesses with over 100 locations
  • Delivered WordPress, Joomla, Shopify, and WooCommerce Web Development Projects
  • Built agency digital project process — managed hiring/relationships for outsourced development teams and freelance strategists and designers

Digital Strategy

  • Managed media spend and client strategy for all agency digital marketing clients
  • Implemented complex call and goal tracking analytics and reporting
  • Setup of complex multi-tenant Hubspot Enterprise accounts with tracking segmentation


Succeeding Steps LLC, Columbus, Ohio (2006 – Present)

Freelance Marketing Technologist and Digital Strategist (2003 – Present)

  • Provide digital strategy and website development consulting services with a focus on WordPress, eCommerce, email marketing and CRM implementation


PPA Graphics, Inc. (PPA Agency), Canal Winchester, Ohio (2017 – 2019)

Digital Project Owner

  • Managed client and agency digital strategy for paid advertising campaigns, organic and local search engine optimization and web development projects by assembling cross-function teams, implementation, matching strategy to business goals and guiding projects/products through to completion.


Adept Marketing, Columbus, Ohio (2016 – 2017)

Digital Project Owner

  • Implemented client user experience, ecommerce, interactive and web development projects by assembling cross-function teams, matching strategy to business goals and guiding projects/products through to completion.


Robert Mason Co, Columbus, Ohio (2015 – 2016)

Digital Strategy & Systems Manager

  • Revamped and setup strategy and management of POS/Inventory system, technology, networking, phone systems and digital displays/kiosks
  • Implemented omnichannel in-store pickup experience
  • Managed store marketing launch including branding refresh, environmental graphics, print production, private label product branding and website redesign
  • Responsible for marketing budget, website development, eCommerce, channels, SEO, PPC, social media and email marketing


Stonewall Columbus, Inc., Columbus, Ohio (2006 – 2014)

Marketing/Technology Coordinator

  • Developed mixed marketing strategy that included online, print, social media, traditional advertising, outdoor and email marketing outreach
  • Responsible for budget and implementation of marketing and technology


Columbus State Community College, Columbus, OH Expected 12/2020

Associate of Applied Science, Interactive Media, Cum Laude

Hubspot Inbound / Growth-Driven Design Agency Certifications

Most Recent 2019

YEXT Certified Partner

Most Recent 2019


Paid Media

  • Google Ads
  • Facebook/Instagram Advertising
  • Snapchat Advertising
  • Choozle
  • LiveRamp
  • Brandzooka
  • Optmyzr
  • WordStream


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere
  • Adobe XD

Project Management

  • Asana
  • Airtable
  • Microsoft Sharepoint

Content Management Systems

  • WordPress
  • Joomla
  • Umbraco
  • Sitefinity

Search Engine Optimization

  • Google Search Console
  • SEMRush
  • Moz
  • Yext
  • BrightLocal
  • Screaming Frog


  • WooCommerce
  • Shopify
  • Magento
  • BigCommerce

Marketing Automation & Email Marketing

  • Hubspot
  • Klaviyo
  • Mailchimp
  • ActiveCampaign
  • Constant Contact

Social Media

  • HootSuite
  • HeyOrca
  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • LinkedIn

Business Software

  • Salesforce
  • NEON
  • Pipedrive
  • Proposify
  • Microsoft Office